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How google works book pdf

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How English Works (A Grammar Practice Book) - lesforgesdessalles.info Pages· · Brown, Martin C. Hacking Google Maps Hacking Google M. The rules for success in the Internet Century - by Eric Schmidt & Jonathan Rosenberg. Have you ever wondered how a huge and successful company like Google works? What are the attitudes which differentiate Google from all others in the market.

Nevertheless, if there is no way to encourage innovation, how can your business create innovative and unusual products? In most organizations, hiring a new employee is the responsibility of the supervisor. Full Name Comment goes here. Hiring smart and creative employees is about innovation. If you can not do this, at least ensure that you have a good reason to say "no. Besides, the company's intranet, called MOMA, holds information about all products in development. In , Google opened an office in China, despite the fact that it would need to comply with the Chinese government's censorship requirements.

For starters, hiring employees should be one of your priorities.

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In most organizations, hiring a new employee is the responsibility of the supervisor. However, one person's opinions can be highly subjective. Also, most senior executives will not want to hire someone who looks smarter than themselves, so they can maintain the company's status quo.

Google has realized that the best way to hire someone is to make decisions together, forming a committee. A team reviews the candidates using many data and supporting materials such as interview reports, compensation history, curriculum, and referrals.

While all these supporting documents are valuable, hiring high-level employees also requires imagination. Looking at a resume and evaluating a candidate based on his experiences will not help you find the most attractive, intelligent, and adaptable employees. In addition to the standard interview questions, ask the candidates about their interests and passions.

Find out what he does and what he cares about outside of work. Challenge the candidates with surprising questions. How does Google find and hire the best professionals? The company has some interesting attitudes:. Google attracts people - job seekers receive resumes from their potential future co-workers, so the smart and creative will be attracted to the opportunity to work with great talents as well.

Google is always looking for enthusiastic people - which is the driving force of the smart and creative. So the interviewers try to get their candidates to talk about the things that matter most to them.

How Google Works

Google hires people with an appetite for learning - people who have a growth mindset and who will approach their tasks as an opportunity to learn new things. Google tries to hire interesting people with different backgrounds - the kind of person who will not mind spending hours chatting at the airport if a flight is late. Once you've hired someone creative and smart, what do you do to keep that person in the company?

This question is important since innovative and intelligent people are restless and ambitious. At some point, they may want to leave your business to try something new.

To prevent this from happening too soon, find ways to challenge and intellectually engage your employees. That way, they will feel stimulated and motivated, which will suppress the urgency of leaving the company. For example, when a good engineer wanted to leave Google, Schmidt persuaded him to stay, inviting him to attend important meetings with the founders. Attending these meetings allowed the engineer to learn new things about the business, and as a result, he ended up staying with the company for another two years.

Most CEOs think their companies need a business plan, but they are wrong. The reality is that more traditional business plans can lead to failure.

That is because the traditional plan does not give room for change. Managing a business requires you to respond to new challenges. Let's assume you have defined a long-term strategy for your technology company. What if a new technology or a new competitor came up, demanding that you react quickly? You will not be so responsive if you are stuck with a flat plan. That is why, in terms of strategy, you will be better prepared for the unforeseen ones if you create a foundation for your strategy rather than a static plan.

The difference is that a plan is a step-by-step guide to taking care of your business while a foundation is a guiding principle that will guide you. When Jonathan Rosenberg wrote the founding strategy for Google in , he initially planned to deliver to entrepreneurs a typical business plan. However, he ended up writing a much more comprehensive document because he realized what helped guide employees in what to do.

Each new product should be based on great technical insight: Take care to create accelerated growth on a global scale, as competitors can take advantage of small benefits. The best way to scale up is to develop a platform: Establishing these fundamental ideas has allowed Google employees to apply their talents and special skills to create innovative solutions to unexpected problems.

In traditional companies, decision making is usually hierarchical. Senior managers make important decisions, while others agree. However, if you are fortunate enough to run a business with smart and creative employees, things will be different. The decision-making process becomes as important as the decision itself because if the officials do not support the decision, it will not go forward.

A good example was when Google had to decide whether or not to enter the Chinese market. In , Google opened an office in China, despite the fact that it would need to comply with the Chinese government's censorship requirements. Traffic and revenue grew for a few years, but then Google was attacked by hackers in December Google found that the hackers were sourced from China's government, who were trying to access the personal information of human rights activists and political dissidents.

So Google executives met several times to discuss the situation and decided Google. That would make Chinese Google lose traffic quickly, but it was the right thing to do.

Decision-making needs to be a team effort. This process is efficient because it involves all people and ensures that employees will support the final decision. If you want to encourage this type of decision-making in your workplace, you need to create a way for each opinion and position to be considered and discussed.

As a manager, it is up to you to reinforce a discussion, not a decision. In the end, none of the executives won the discussion, but debating their views together managed to come up with a better solution. Good decisions require consensus.

But when everyone discusses different opinions, reaching a decision can take a long time. Still, the timing is critical. Important decisions can and should be examined in detail, but it is still imperative to set deadlines so that decisions are not late. For example, when Google was considering an agreement with AOL in , Schmidt acknowledged the importance of that decision and set up daily meetings to deal with the matter for six weeks.

That way, your team would have enough time to discuss and debate all the options, but at the same time guarantee that a timely decision.

Information is a valuable currency. It may explain why so many managers do not like to share what they know.

However, this is not an option for companies that want to keep smart and creative employees. You need to have an open approach to information to maintain a creative and collaborative work environment. In Google, quarterly company reports are not presented only to directors; each employee also receives a copy.

Besides, the company's intranet, called MOMA, holds information about all products in development. It also guards each employee's individual goal and weekly reports. In this way, everyone knows what is happening in the company, helping employees collaborate and share knowledge, even in different departments. It is important to encourage employees to be open, making it clear that all discussions are welcome.

While most companies have a very hierarchical structure, smart and creative employees work best when they have the opportunity to voice their opinions. Google's founders encourage this trend in employees by hosting weekly meetings with the entire company.

Before the start of sessions, all employees have the opportunity to submit questions to the online database. The founders answer all the questions. As a consequence of these policies, members of Google teams are now comfortable in starting their conversations with their colleagues. An employee, for example, wrote a "user manual" about himself, with advice on how to work more efficiently with him. Hiring smart and creative employees is about innovation.

But is it possible to force one to be innovative? Many companies try to force change artificially, for example by appointing an "innovation director," but this approach tends to fail. One of Google's employees was a former Yahoo innovation director. His job was to stimulate innovation in the company by organizing presentations of new technologies for engineers.

Google pdf how works book

This approach did not seem to work, and he left Yahoo and got a job at Google. According to him, in his new job, he constantly innovated, and innovation was not imposed on other employees. Nevertheless, if there is no way to encourage innovation, how can your business create innovative and unusual products?

Although you can not make your employee more innovative, you can also follow some tips to generate a climate that encourages innovation.

Book How Google Works | Download PDF - 12min

First, set challenging goals for your employees. Another way to encourage innovation is by being open to taking risks. In this way, even projects that seem risky still receive investments, which keeps innovation in the company. Finally, if you really want to have an innovative business, let your employees do what they've been hired to do: Including one of the company's most successful products, Gmail, was created by an engineer in his spare time.

Somewhere, the next generation of creative and intelligent employees is already working to figure out how to take the lead in today's business. Get inspired make the creative and smart work for you. See our Privacy Policy and User Agreement for details. Published on May 12, SlideShare Explore Search You. Submit Search. Successfully reported this slideshow. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads.

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