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Practice Papers. Part A: Principle and Function of Management Concept includes meaning and features Unit 1: Nature and Significance of management Management-concept, objectives, and importance Concept includes meaning and features Management as Science, Art and Profession Levels of Management Management functions-planning, organizing, staffing, directing and controlling Coordination- concept and importance Unit 2: Organising Concept and Importance Organising Process Structure of organisation- functional and divisional concept.
Formal and informal organisation- concept Delegation, concept, elements and importance Decentralization: Staffing Concept and importance of staffing Staffing as a part of Human Resource Management concept Staffing Process Recruitment Process Selection Process Training and Development- Concept and importance, Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training Unit 7: Directing Concept and importance Elements of Directing Supervision —concept, function of a supervisor Motivation-concept, Maslow's hierarchy of needs, Financial and non financial incentives Leadership- concept, styles- authoritative, democratic and laissez faire Communication- concept, formal and informal communication; barriers to effective communication, how to overcome the barriers Unit 8: Business Finance and Marketing Concept includes meaning and features Unit 9: Financial Markets Financial Markets: Concept, Functions and Types.
Marketing Management Selling and Marketing- concept Marketing Management- Concept Marketing Function Marketing Management Philosophies Marketing Mix — Concept and elements Product- concept, branding, labelling and packaging Price- concept, factors determining price Physical Distribution - concept and components, channels of distribution: Promotion — Concept and elements; advertisingconcept, role, objections against advertising, personal selling-concept and qualities of a good salesman, sales promotion- concept and techniques, public relations- concept and role Unit Unit Create Question Papers.
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